Continental Airlines is “Bowled Over by EyeTracking’s High-Tech Capabilities”

EyeTracking, Inc recently performed a website usability evaluation for Continental airlines. The study consisted of a detailed assessment of the homepage and customer email communications. We were able to uncover some very interesting trends based on the eye movements, click behavior and subjective feedback of airline customers. Our friends at Continental were so impressed with their experience with EyeTracking that they decided to highlight the study in ‘Continental Quarterly.’